When studying in Spain, Elisa encountered handmade, fragrance-free soaps made of pure olive oil. She was surprised to find that the soaps stabilized her skin sensitivities, which were caused by an endocrine disorder. She soon learned that she wasn’t alone in wanting cleansing and skincare products that are safe, non-irritating and unscented.
In 2010, Elisa and co-founder Eric established GreenConut in Taipei. They began to provide fragrance-free products made of vegetable oils on their own website, and attracted a lot of attention. Through word of mouth, the products became popular. Their first product was hand-made and hand-packaged soap.